Bobby Milstein is a pioneering leader in wildfire defense and property protection, serving as Founder and Chief Executive Officer of SoCal Fire Supply (also known as So Cal Fire Supply), a Southern California-based company dedicated exclusively to wildfire suppression, prevention, and self-reliant defense systems.
With more than three decades of hands-on experience in the fire safety industry, Bobby has protected high-risk properties from California to New Jersey, specializing in estate-scale solutions for wildfire-prone areas like the Santa Monica Mountains. He began his career in the Los Angeles film industry as a special effects and licensed pyrotechnics coordinator before pivoting in the 1990s to focus on wildfire protection. He initially founded Malibu Fire Supply, which evolved into SoCal Fire Supply in 2009.
Under Bobby's leadership, SoCal Fire Supply designs and installs cutting-edge, fully off-grid wildfire defense systems—including high-pressure, stand-alone water supply pumps, autonomous activation technology (triggered by smoke or fire), and solutions independent of municipal water, power, or internet. The company emphasizes home hardening, education, preparedness, private fire brigades, firefighting equipment, safety gear, and community resilience strategies. Bobby has been instrumental in real-world saves, such as advising on systems that helped protect Calamigos Ranch during major fires like Woolsey, and he actively promotes proactive measures like drone surveys, detailed property assessments, and even fireproofing interior framing for new construction.
A vocal advocate for self-reliance in disaster response, Bobby has appeared in media outlets (including ABC7 interviews on home hardening), disaster preparedness events, and documentaries, stressing that "preparedness isn’t just an option, it’s a necessity" amid intensifying wildfire seasons. He trains private citizens, supports volunteer brigades, and continues to set national standards for wildfire safety through innovative, reliable solutions that empower homeowners, estates, fire departments, and municipalities nationwide.
Based in Agoura Hills, California, Bobby remains committed to fortifying communities against the growing threat of wildfires, delivering high-performance systems that prioritize prevention, rapid response, and long-term protection.